about the proceeds.........                                               

One third of all royalties from the sale of The Lilypad List are pledged to:
Amphibian Ark
www.amphibianark.org                                 Patron - Sir David Attenborough

    Earth is facing its largest mass extinction since the disappearance of the dinosaurs. From one-third to one-half of the planet’s 6,000 amphibian species – frogs and toads, salamanders and newts, and caecilians, which have thrived for 360 million years – are in danger of extinction.

    To mitigate this crisis, the world’s leading conservationists joined together to name 2008 “The Year of the Frog” in hopes of raising both awareness and the critical funding needed to address the crisis. Amphibians are often called “the world’s canaries in the coal mine,” and when hundreds of species are in decline it serves as a global warning to other species.

    A broad strategy, called the Amphibian Conservation Action Plan (ACAP), aims to protect habitat and address other environmental threats. ACAP’s most urgent initiative, the Amphibian Ark, is set up to develop, promote, and guide short-term captive management of the most threatened amphibians, making possible the long-term survival of species for which adequate protection in the wild is not currently possible. It is being orchestrated co-operatively by the IUCN/SSC Conservation Breeding Specialist Group, the IUCN/SSC Amphibian Specialist Group, and the World Association of Zoos and Aquariums (WAZA).

    You can now become a member of Amphibian Ark. Click here to read more or go straight to the Amphibian Ark website to join and/or to read about the great work this organization is doing.

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